WHY CHOOSE A GROCERY STORE?
REACH AT A DECISIVE MOMENT
While customers line up to pay for their purchases, they are in a crucial moment of their buying process: decision-making. Since they are in “buying” mode, they are more likely to pay attention to and be influenced by advertisements.
LOCAL CUSTOMERS
Once chosen, customers generally remain loyal to their grocery store for several reasons: the store’s location, they like and know the products available, and easily know where to find them on the shelves. A display in a grocery store makes it possible to reach a local clientele on a regular basis.
REPEATED VISIBILITY
Most families shop for groceries at least once a week. Therefore, an ad displayed near checkouts in a grocery store will reach the same customers every week, which increases the chances of turning those consistent impressions into paying customers for your business as well.